Social media tools play an extremely important role in supporting the growth of businesses. Here are some social media tips that will help grow your small business.
Determine Exactly Which Metrics Matter
Before you begin running reports, ensure that you understand what metrics matter to your business. Don’t get caught up tracking metrics that look good but don’t help you make any business decisions or add judgment value.
While it’s quite tempting to obsess over social media likes and followers, those are metrics that don’t really serve the goals of your business. For instance, your small business may get better returns by having a small local following rather than a large following that includes people who will never use your service.
Use Reports to Understand What’s Working and What’s Not
After you determine your key metrics, ensure that you track them by building custom reports that highlight the things that matter the most to you. Remember to focus on things that drive your business decisions.
Own Your Personality
While people may find your business on social media because they were looking for a specific service or product, they end up staying and following your business because they enjoy your style. So, think of your company’s social media accounts as an extension of your brand’s personality, tone, and voice.
As you craft your brand persona, it’s important that you consider things like what your tone is, what your key interests are outside of your business, who your friends are, and what your values are.
Provide Great Customer Service Using Social Media
Customer service plays an important role in brand loyalty for most people who are between the ages of 18 and 54. The fact is that your customers expect your support through social media, and are more likely to complain about or praise your response on these channels as well. That’s why it’s important that you ensure you are offering a great customer experience and interaction.
Schedule Your Posts
You don’t have to be on social media all day, but ensure you determine what to post on what days, and schedule it at the right time to get maximum response and attention from your customers.
